Friday, June 19, 2009

The Write Way To Promote Your Business For Free

The Write Way To Promote Your Business For Free
By Killeen M. Gonzalez

In today’s tough economy it is crucial that businesses get “creative” with their marketing techniques. Including employing low to no-cost methods such as “article distribution”.

Article distribution is an age old marketing technique wherein businesspeople write articles that focus on their business to achieve, in part, free exposure and brand positioning.

Two main keys to effective article distribution is to write articles that are long on helpful information and short on pure advertising. For example, a custom framing shop could write an article on the proper way to frame a photograph as opposed to one wherein they merely extol how wonderful their frame work is.

Once written the article should be sent to assorted media outlets including article distribution web sites such as ArticleDashboard.com and Searchwarp.com.

For those not familiar with article distribution websites, they are designed to be article warehouses where countless on and offline publishers go to get news and or articles to publish as fillers in their publications.

By uploading your articles to such websites businesspeople get wide exposure of their business at no cost.

If you are uncomfortable with writing your own articles or unsure how to go about distributing them, you can invest in hiring a professional freelance copywriter. If there are no copywriters in your geographical area you can log onto such sites as guru.com or liver person.com and hire one to complete the piece vie telecommuting.

No comments:

Post a Comment